Background: | |||||
The prospective
concepts company was set up 15 years ago by Andreas Reinhard as an
ideas and innovation laboratory. From the outset, various innovation
projects focussing on “Use of air” and “Movement
in the air” were implemented in cooperation with the pneumatics
company Festo AG (Dietikon, CH/ Esslingen, D). Over the years, many
product ideas were developed and taken through to the prototype stage.
In the case of some projects with a well-assured future, series-readiness
was achieved, so making active marketing the next essential step.
However, as this does not fall within the business scope and expertise
of prospective concepts and the development of production and marketing
resources was not felt to make sound strategic sense, the projects
concerned were handed on to professional marketing specialists at
this stage. In the measuring technology sector for example, this approach
led to the incorporation of the MSR
Electronics GmbH company via a management buyout; this company
handles appliance marketing. In the area of pneumatic structures,
an agreement was reached with the long-standing development partner
Lantal Textiles
of Langenthal, the market leader in textile applications for civil
aviation and public transport which took over responsibility for the
further development and marketing of this product segment. Research
activities in the area of “Tensairity”, pneumatic bearing
structures, was transferred to a newly founded "Center
for Synergetic Structures“ at Empa, a research establishment
forming part of the Swiss Institute of Technology ETH. iii-solutions GmbH MSR Electronics GmbH Lantal Textiles EMPA, Center for Synergetic Structures |